Apple has added another celebrity-fronted production Company to its roster of content producers for Apple TV , with Idris Elba's Green Door Pictures signing a First-LOOK deal with the streaming service ... Under the terms of the deal, Elba's Green Door Pictures will develop and produce NewTV shows and film projects that could be added to the Apple TV+ streaming service ... As a First-LOOK deal, this gives Apple the First choice of accepting a production or allowing Green Door to offer it to other companies, including its competitors.

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