Google is announcing the Global availability of Swirl, an ad format that the Company unveiled in beta just over a year ago ... The post went on to describe different campaigns that have already been created using the format, including Nissan Spain, which used a Swirl ad to show off the new features of its Qashaqai SUV, and Adidas Latin America, which advertised the Adidas Ultra Boost 2019 shoe ... The ads Don’t have to be purely product-focused either — apparently Purina used Swirl to allow potential customers to Play fetch with a 3D dog model, an ad that apparently saw six Times the engagement of a standard 2D ad.

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